What and Why Use a REALTOR®?

What is a REALTOR®?

Not all real estate agents are REALTORS®.  A REALTOR® is a member of their local, state and national Associations and is a true professional in the real estate industry.  All REALTORS® adhere to the National Association of REALTORS® strict Code of Ethics, which is based on professionalism and protection of the public.  That is why all real estate licensees are NOT the same.

The sale or purchase of a home is one of the most significant events that people will experience in their lifetimes.   Why wouldn’t you want to use a REALTOR®?

Why use a REALTOR® when selling your home?

REALTORS® provide sellers invaluable services, and there are many reasons to work with one.  A REALTOR®:

  • Can give you up-to-date information about the market, prices, financing, terms and conditions of competing properties.
  • Will market your property to other real estate agents and to the public.
  • Will know when, where and how to best market your property.
  • Can help you objectively evaluate every buyer’s proposal without compromising your marketing position.
  • Can help close the sale of your home.

Why use a REALTOR® when buying your home?

REALTORS® provide critical assistance with the home buying process.  A REALTOR®:

  • Has many resources to assist you in your home search.
  • Can provide objective information about each property.
  • Can help you negotiate.
  • Can help you determine your buying power.
  • Provides guidance during the evaluation of the property.
  • Can guide you through the closing process and make sure everything flows together smoothly.

The National Association of REALTORS® offers the following online resource to assist you in the home buying and selling process.

www.HouseLogic.com – A homeowner’s single source for information and tools to help you make smart decisions on how to protect, maintain and enhance the value of your home.